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In 2002, the University of Louisiana at Monroe established a licensing program to protect the use of its logos and insignias. This program, administrated by the ULM athletic department, has been successful for the University, its licensees and retail partners. To expand the program and ensure its growth, the University has partnered with Licensing Resource Group (LRG) ( to serve as its exclusive trademark licensing representative.

Licensing Resource Group
The Licensing Resource Group was founded in 1991 and is currently partnered with over 220 universities, conferences and bowl games to assist in the oversight of their licensing program.  LRG is a division of Learfield Sports.  For specific questions regarding ULM’s trademark licensing program you can reach out to LRG at (616) 396-0676 or contact:

Brad Coley
Brand Manager, LRG
(469) 269-5928 x 501


What is the purpose of ULM’s trademark licensing program?
The University of Louisiana at Monroe trademark licensing program was established to protect and control all uses of the University’s intellectual identity.  In conjunction with LRG, the University has established procedures that are designed to allow the University to maximize its exposure

Who must be licensed?
Anyone or any business/organization wishing to use the University's trademarks or verbiage on a product must have a license before offering the product/goods for sale. This also includes sale to University departments, campus organizations and student recognized organizations. Promotions and advertising are included as well.

Becoming a Licensee
The University and LRG strive to make obtaining a license to produce ULM products obtainable and user friendly, but take seriously the responsibility of protecting ULM’s trademarks and ensuring that the products bearing those marks are of the highest quality.

For specific questions regarding the process, please contact LRG or visit their website at

You can download an application for licensing here:

What companies are currently licensing with ULM?
For a list of current licensees, please visit:

How do I know if a product is licensed?
All licensed products should feature the Collegiate Licensing Properties Association logo.  This tag signifies that manufacturer of this product has gone through the correct process with LRG and holds a license with the University.

What kinds of products can be licensed?
Students, alumni and fans generate many great ideas for new University products. As a general rule, ULM considers products that are of high quality and in good taste. Please note the following products that ULM will NOT license:

·         Inherently dangerous products, such as firearms and explosives

·         Obscene/Disparaging products that may damage UH's reputation

·         Gambling-related products

·         Sexually suggestive products

I visited a store that doesn’t carry ULM merchandise, why?
We are constantly striving to get more merchandise in retailer stores for fans to purchase.  If you visit a store looking for ULM merchandise and don’t find it, please let the local store management know you would have liked to purchase ULM gear.  There is always a licensee willing to sell ULM merchandise to a store, if the store is willing to bring in the merchandise.

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